Samsung is known to take jabs at competitors with aggressive advertising. We have seen enough Galaxy vs iPhone ads and it seems, Samsung is now focusing on the enterprise market and their target is none other than the beleaguered business phone maker, RIM Blackberry! The Ad (video below) shows business users transitioning to touch friendly smartphones instead of typical restricted Blackberry devices. The video does show reality of business users carrying two separate phones, a Blackberry and a personal device and the trend of BYOD (Bring Your Own Device).
Samsung has a Galaxy At Work site that describes the SAFE technology that Samsung is pushing for enterprises. Features like Activesync, VPN support and On-device AES 256-bit on the Galaxy S3 and the Note II are highlighted. Here is a video of the Samsung Ad:
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The timing couldn’t have been worse for Blackberry, they are due to announce the BB10 platform at the end of the month and expected to make a come back into the new age smartphone market with full touchscreen offerings that match up to the latest Androids and iPhones. From what we have seen on BB10 so far, it does look promising. So RIM, cooking a response to Samsung already? 🙂